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Business + Branding

The Power of Brand Advocates (and being featured on The Today Show)

The Power of Brand Advocates (and being featured on The Today Show)

I’m sure you’ve heard that when it comes to marketing your brand or business, “stories sell.” We all recognize the power of a good story. The emotional connection, the ability for a potential client to recognize a piece of themselves in what you do, and what they want a piece of their world to look like. But even more powerful than when a business/brand tells their own story… is when someone becomes an advocate and tells that story FOR YOU.

Accounting Tips + Tools for Small Businesses

As a solopreneur, handling my own accounting used to give me nightmares. But ignoring money matters doesn’t make them go away, and so I promised myself (and my business) that I’d get better. And slowly but surely, I have. Here are my top tips + tools for getting better at handling the accounting stuff for your small business, even if you’re not a “numbers” kinda person… (or scroll to the bottom to get right to the discounts!)

How you know it's time to update your professional headshot... | Bend, Oregon

Your brand is growing, and business is soaring. You’re on Cloud 9 until you hear these words from your marketing person, web guru, or the PR person in charge of your next published article or speaking engagement: “We’d like to include your professional headshot; please send it our way.” And then… panic. Yikes! Now what?

Business + Branding Photos that tell a STORY | Redmond, Oregon

Did you know that one of my FAAAAAAVORITE things to photograph is behind-the-scenes pics for small businesses + brands??? Why? Because there's so much HEART that goes into everything they do, which is absolutely impossible to convey through stock photos and a boring headshot. Each business + brand has a STORY, and I like to tell it.