Today's #tiptuesday goes out to my small businesses + solopreneurs out there...
Your business is so much MORE than just the finished product or service you provide.
And THAT'S what you need to show people.
For example, let's take Dr. Kelley Mingus (pictured above), who is a local dentist here in Bend. (And who is also in the middle of a rebrand + wanted some new photos to match.)
Now, while most of us might not get EXCITED about going to the dentist, when we DO select a dentist, we want to be as comfortable + confident as possible, right???
So, instead of simply snapping pictures of him, his space, tools, and teeth (like many other photographers might do), we dug a bit DEEPER into what makes HIM DIFFERENT.
Like... initial consultations that take place OUT of a dental chair, comfortable waiting rooms with free beverages and WINE from the local Naked Winery for clients 21+, tools and technology that others in the field don't have (providing a less invasive /more comfortable experience with even better results), and PERSONABLE interactions every step of the way!
And we got pics of all THAT stuff.
Because it's not just about the final result (a great smile), but also about everything that happens along the way.
Show off a bit of your process, your personality, and what makes you different, and you'll better connect with your desired clients.
Interested in learning more about my process? Click here to see more.